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UID:780@m25lib.org.uk
DTSTART;TZID=Europe/London:20190530T134500
DTEND;TZID=Europe/London:20190530T160000
DTSTAMP:20190514T145040Z
URL:https://www.m25lib.org.uk/events/aspects9_marketing/
SUMMARY:ASPECTS 9: Marketing Library Services [TG1/ASPECTS9_Marketing]
DESCRIPTION:This workshop is part of the cpd25 Aspects programme\, aimed at
  library staff looking to acquire additional skills and knowledge or staff
  working towards Chartership.\n\nSocial Media and Marketing have become an
  essential tool in Academic Libraries\, and often Library Staff will have 
 responsibility for them. This introductory workshop will explore the value
  of using Social Media and Marketing to encourage engagement and interacti
 on with students and staff.\n\nThe facilitators had alternative career pat
 hs before joining their university library marketing group. They will shar
 e their experience of using social media and organising marketing campaign
 s as a way of advertising services and also as a staff development opportu
 nity.\n\nParticipants will have a chance to engage in a range of practical
  activities\, designed to build their skills and confidence and prepare th
 em to apply what they learn to their own workplace.\n\nEveryone who works 
 in a library can learn how to do it: you don't need a big budget nor loads
  of time. It's just a case of acknowledging some simple rules\, and being 
 creative and organised!\n\nWe hope this event will be of interest to anyon
 e interested in Library Marketing with or without any experience.\n\nSpeak
 ers:\n\nClaire Packham - City\, University of London\nClaire  is the Head
  of Library Academic Services at City\, University of London\, and previou
 sly held a number of roles within Reference Services at The British Librar
 y. She has a particular interest in information literacy\, and is Chair of
  the LILAC Conference. Within Library Services at City\, Claire leads on a
 cademic liaison and subject/research support\, information literacy\, mark
 eting and social media.\n\nMonika Koziel - City\, University of London\nMo
 nika works as an Information Assistant at the Law Library and Evening and 
 Weekend Supervisor in the Northampton Square Library at City\, University 
 of London. She has also worked as a library volunteer at public libraries 
 and at the British Museum Library. She consistently believes in taking cha
 llenges and exploring new ingenious concepts to improve library engagement
  with students and staff. She created games as an innovative way of promot
 ing library services during staff inductions and gave advice to other univ
 ersities and departments on how they can create they own games. She joined
  the library Social Media and Marketing group over a year ago and helped t
 o organise different events and campaigns to promote library services.\n\n
 Martina Xenia Baldi - City\, University of London\nMartina started her car
 eer working in the public library of her hometown in Tuscany\, before stud
 ying at University College Dublin for her Library and Information Science 
 degree. She moved to London after being offered a traineeship in the Europ
 ean Medicine Agency Library. Since 2015\, Martina has worked as an Informa
 tion Assistant in the Law Library at City\, University of London.\n\n&nbsp
 \;\n\nCost\n£50.00 members\n£75.00 non member institutions\n\nThis sessi
 on takes place alongside ASPECTS 10: Building a Community of Librarians\nI
 f an individual is booked onto both sessions a 10% discount will be applie
 d.\n\n&nbsp\;\n\nCancellations less than one week before the event will be
  charged a 50% cancellation fee. In the event of a ‘no-show’ on the da
 y\, the full fee will be charged.\n\nTo book a place please use our online
  booking form. Please remember to include your PO number as bookings canno
 t be confirmed without this.\n\n&nbsp\;
CATEGORIES:cpd25 Aspects,cpd25 Events
LOCATION:The Hardy Room at the London Mathematical Society\, 57-58 Russell 
 Square\, London\, WC1B 4HS\, United Kingdom
GEO:51.5211757;-0.12442060000000765
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