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UID:337@m25lib.org.uk
DTSTART;TZID=Europe/London:20100212T235959
DTEND;TZID=Europe/London:20100212T235959
DTSTAMP:20170315T113525Z
URL:https://www.m25lib.org.uk/events/libraries-dont-need-marketing-overcom
 ing-the-myth-event-ref-no-tg4markt/
SUMMARY:Libraries don’t need marketing? Overcoming the myth [Event Ref. N
 o. TG4/MARKT]
DESCRIPTION:In this one-day seminar marketing expert (and ex-librarian) Ter
 ry Kendrick will explain why libraries do need marketing and what an impor
 tant tool it can be for clear communications to staff\, users and other st
 akeholders both inside and outside the Library. A range of marketing ideas
  will be explored\, ranging from traditional and contemporary marketing co
 mmunication tools to guidance on how to create an effective promotional pl
 an. There will also be a case study from the Library at UEL.\n\n09.30 -		R
 egistration and coffee\n10.00 - 11:00	Effective marketing and its importan
 ce for libraries\n11.00 – 11.15	Coffee\n11.15 – 12.30	Kitbag of market
 ing communications options (basic \n			communication/options/buzz/viral/e-
 marketing) \n12.30 – 13.00	UEL - marketing case study \n13.00 – 13.45	
 Lunch\n13.45 – 14.15	Publications (traditional & electronic - discuss ne
 ed for brand\n			consistency\, key messages\, target audiences and tone et
 c) \n14.15 – 15.15 	Practical session:  Write a promotional plan / using
  \n			marketing to help manage problem users \n15.15 – 15.30	Tea\n15.30 
 -   16.15	Report back from practical session \n16.15 - 16.30	Discussion of
  key learning points from the day \n16.30  		Close\n\nVenue: Room MAL 633\
 , Birkbeck College.\n\nWebsite: http://www.bbk.ac.uk/maps \n\nPlease note 
 that there are limited places available for this event.  \n\nTo book a pla
 ce please use our online booking form or email the administrator via cpd25
 @lse.ac.uk \n\nCost: £195 for CPD25 members and £225 for other instituti
 ons. \n\nCancellations less than one week before the event will be charged
  a 50% cancellation fee. In the event of a ‘no-show’ on the day\, the 
 full fee will be charged.
CATEGORIES:cpd25 Events
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