BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN TZID:Europe/London X-WR-TIMEZONE:Europe/London BEGIN:VEVENT UID:419@m25lib.org.uk DTSTART;TZID=Europe/London:20120329T163000 DTEND;TZID=Europe/London:20120329T163000 DTSTAMP:20170315T115035Z URL:https://www.m25lib.org.uk/events/marketing-a-library-methods-challenge s-value-event-ref-no-tg4mark/ SUMMARY:Marketing a Library - Methods\, Challenges & Value [Event Ref. No. TG4/MARK] DESCRIPTION:This exciting event is aimed at academic library staff seeking to gain a better understanding of marketing opportunities in our sector. T he day promises to be of great value to all libraries\, particularly in th e academic environment\, in a time of budget constraints and inevitable em phasis on 'value for money'. \n\nThrough expert advice and opportunities f or exchange of experience and best practice\, all delegates should expect to leave the day better equipped to understand how both to identify the ne eds of their stakeholders and to ensure that their strength and value in m eeting those needs is fully understood and acknowledged.\n\nRather than be ing a lesson in marketing\, the key aims of the day are to: \n\n· Encour age proactive thinking about marketing opportunities \n\n· Tackle the pr oblems associated with our captive market \n\n· Share experiences and us e the event as an ideas lab \n\nWe are extremely fortunate to have for our keynote speakers:\n\n· John Cox\, University Librarian\, National Unive rsity of Ireland\, Galway. John will be speaking based on his head of serv ice aspect of marketing and ‘selling’ the library to a range of stakeh olders \n\n· Melinda Kenneway of TBI Communication will bring her wealth of experience in this area\, together with a comprehensive understanding of the HE sector\, to provide a range of ideas for staff when approaching the concept of marketing their libraries \n\n· Sarah Hardman from Britis h Library - an exemplar in marketing in the information environment - Sara h will be discussing ‘What is marketing’ and advising on how to put a marketing campaign together \n\n* Both Melinda and Sarah are keen to ensur e that the day offers the maximum value to delegates and are inviting atte ndees to help shape the programme by specifically indicating areas of inte rest or concern when signing up *\n\nProgramme: \n\n9.30 - 10.00: Registr ation & tea/coffee \n\n10.00 – 10.05: Introduction and welcome. Chair - Sally Faith\,Head of Library Planning and Administration\, University of S ussex.\n\n10.05 – 11.00: Library Marketing 101 - Melinda Kenneway\, TBI Communications\nJust what does marketing mean in an academic library conte xt? Melinda will open our day with a presentation that looks at what marke ting is and why it is becoming ever more important that libraries embrace marketing strategy and tactics to help their communities get the most from the services the library has to offer. Melinda will build on this introdu ction to look in detail at the 7 Ps of marketing: product\, price\, promot ion\, place\, physical environment\, process and people\; examining the re levance of each to good library marketing practice.\n10 minutes for questi ons\n\n11.00 – 11.30: Richard Collings\, Service Development Manager and Jo Taplin-Green\, Services Manager\, LSE Library\, will be talking about their experience of taking the Library ‘Out and About’ across campus – to promote services and gauge user opinion both in terms of service ex pansion and current facilities provided.\n\n11.30 – 11.50: Break – Tea & Coffee\n\n11.50 – 12.20: Show & tell –speaker from an HE Library – Annette Moore\,Technical Services Librarian\, University of Sussex wil l talk about their Facebook campaign ‘Suggest a book for the Library’\ n\n12.20 – 12.45: Panel discussion\; Melinda Kenneway\, Richard Colling s\, Annette Moore and John Cox with Sally Faith to chair. \n\n12.45 – 1 3.30: Lunch\n\n13.30 – 14.15: Sarah Hardman\, Head of Audience Developme nt and Brand at the British Library will outline how to plan and deliver a marketing campaign. With a focus on defining measures of success and meet ing audience needs\, Sarah will share examples of some of the successful d igital marketing initiatives that the Library has recently run\, as well a s some campaigns that are planned for the future.\n5 minutes for questions \n\n14.15 – 14.40: Breakout groups\, to be facilitated by our speakers a nd to discuss innovative ideas and the key issues to consider: Sarah Hard man\, John Cox\, Jo Taplin-Green and colleague \n\n1) Induction and introd ucing services (facilitators - Antony Groves\, Lending Services Supervisor \, University of Sussex and Annette Moore)\n 2) Marketing existing collect ions (faciltator – Jo Taplin-Green)\n 3) Identifying stakeholders needs (facilitator John Cox)\n 4) How to develop your skills and put them into p ractice (facilitator Sarah Hardman)\n Attendees to opt for preferred area of interest in order of preference\n\n14.40 – 15.00: Break – Tea & Cof fee\n\n15.00 – 15.30: A representative from each breakout group to summa rise and give feedback for 5-10 minutes.\n\n15.30 – 16.15: John Cox Uni versity Librarian\, National University of Ireland\, Galway. John will giv e the closing speech based on his head of service aspect of marketing and ‘selling’ the library to a range of stakeholders and a summary of the day.\n15 minutes for questions. \n\nVenue: The Hardy Room at the London Ma thematical Society\, 57-58 Russell Square\, London WC1B 4HS\; Website: www .lms.ac.uk \n\nTo book a place please use our online booking form or email the administrator via cpd25@lse.ac.uk \n\nCost: £125 for cpd25 members a nd £190 for other institutions. \n\nCancellations less than one week befo re the event will be charged a 50% cancellation fee. In the event of a ‘ no-show’ on the day\, the full fee will be charged.\n\nSpaces will be st rictly limited to this event so early sign-up is strongly recommended. CATEGORIES:cpd25 Events END:VEVENT BEGIN:VTIMEZONE TZID:Europe/London X-LIC-LOCATION:Europe/London BEGIN:DAYLIGHT DTSTART:20120325T020000 TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST END:DAYLIGHT END:VTIMEZONE END:VCALENDAR