BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.3.1//EN TZID:Europe/London X-WR-TIMEZONE:Europe/London BEGIN:VEVENT UID:627@m25lib.org.uk DTSTART;TZID=Europe/London:20151106T100000 DTEND;TZID=Europe/London:20151106T160000 DTSTAMP:20170315T121157Z URL:https://www.m25lib.org.uk/events/marketing-library-event-ref-tg4mark/ SUMMARY:Marketing your Library [Event Ref. No. TG4/MARK] DESCRIPTION:Twitter – #cpd25MARK\n\nAre you looking for new ways to engag e with your users? Come and join our session as we explore ways to interac t with library users\, be that face to face or through your virtual librar y services.\n\nYou can hear from a variety of speakers talk about their di fferent viewpoints on this topic. We will explore new ways of looking at t he services that libraries could provide online by examining the way resea rchers engage with online resources. You will also hear about new communic ations and marketing projects which the speakers are engaged in.  You wil l also get a detailed talk on how best to utilise social media and the str engths/weaknesses of each format. You can also brush up on your skills on dealing with face to face communication.\n\nAimed at staff who are trying to juggle all the new forms of technology with limited time and even more limited budgets\, who are curious about the new services they could provid e\, who are trying to keen to expand the reach of the library beyond its 4 walls.\n\n \;\n\nProgramme:\n\n1000-1030 – Registration and welcome \n\n1030-1130 - Miki Lentin - Head of Corporate Affairs\, British Library\ n\nMiki is currently Head of Corporate Affairs at the British Library.  R eporting to the Chief Executive his responsibilities include communication s including media relations and crisis communications\, advocacy\, fundrai sing\, the Knowledge Quarter\, strategy development and PLR.  Miki joined the Library as Head of Media Relations in 2009 and was made Head of Commu nications in 2011.\n\nMiki’s experience is predominantly within the priv ate sector.  Prior to the Library\, Miki was Director of Consumer PR at B urson-Marsteller UK.  Whilst there he was client lead on brands such as M inute Maid\, Powerade\, Sony Ericsson\, the Royal Institution and the Brit ish Library.  Miki’s PR experience also includes time at Ketchum\, BSMG Worldwide and Laura Sandys Associates in previous positions.\n\nA history graduate (MA Hons) from Edinburgh University (1992-96)\, Miki’s career has been diverse and includes running a café and catering company for a f ew years and travelling the world numerous times.  He has also built his own home together with his wife and his interests include playing tennis\, cooking and most importantly spending time with his wife and two wonderfu l daughters. - http://britishlibrary.typepad.co.uk/living-knowledge/\n\n1 130-1200 - David White - Head of Technology Enhanced Learning\, Universit y of the Arts London\n\nHis is best-known/most-used idea is a way of under standing individuals motivations to engage online: “Visitors and Residen ts”. David thinks of the digital as much more than a set of tools or a c haotic library\, it’s a place where we can learn and live. He is current ly working on evolving the V&\;R mapping process with the Carnegie Mell on University and Gallway University so it can be used to gain a picture o f a group or organisation’s digital engagement. \n\nDavid has worked in various roles where digital\, learning and culture meet – including: Se nior lecturer in visual communication\, leading projects  for delivering media online at the BBC\, Managing a team of online distance learning deve lopers at the University of Oxford and leading numerous studies around the impact of the Web on learning and higher education.\n\nHe helps to run th e ‘Centre for Learning and Teaching in Art‘ group. He has also present ed on Radio 4\, the World Service\, ABC Australia\, and Wikimedia. - http ://daveowhite.com/vandr/\n\n1200-1230 - Liz White - Head of Strategy Devel opment\, British Library\n\nLiz joined the British Library in 2013 as Head of Strategy Development\, where she supported the Chief Executive to deve lop the Living Knowledge vision\, published in January 2015.\n\nPrior to t his current role\, Liz spent more than a decade at the Home Office where s he worked on a wide range of policy issues and advised Ministers and Board members on strategy\, systems and culture change. As a civil servant\, Li z gained experience of influencing across the public sector and developed a significant track record in staff development and leadership.\n\nLiz has a MBA from Imperial College London and MA in English Literature from Durh am University. She is a Fellow of the Chartered Management Institute. - ht tp://britishlibrary.typepad.co.uk/living-knowledge \n\n1230-1330 - Lunch\n \n1330-1430 - Neil Infield - Business &\; IP Centre Manager\, British L ibrary\n\nNeil is a manager in the Business &\; IP Centre at the Britis h Library where he leads a team of business and intellectual property refe rence specialists. The Centre provides information and advice to inventors \, business start-ups and entrepreneurs.\n\nNeil is a SFEDI accredited bus iness advisor\, and runs weekly advice clinics. Since 2014 he has been run ning a popular monthly workshop and webinar Introducing Social Media for S mall Business. http://www.slideshare.net/infield\n\nPrior to joining the B ritish Library Neil spent 16 years working in the City of London for an in vestment firm\, managing their business information services. He has spoke n widely on innovation in business information\, blogs at and tweets regul arly. - http://ninfield.wordpress.com \n\n1430-1530 - Peter Garner - Partn ership and Liaison\, Kings College London\n\nPete has worked for the Libra ry Services at Manchester University Library for 14 years and has been wor king at King’s College London for the past 3 years.  He has worked in v arious departments of academic libraries including Customer Services\, Col lection Development\, Special Collections and Partnership &\; Liaison. His current role is Library Liaison Manager\, 70% of his role involves Pro motion &\; Engagement work for all of King’s Library Services.\n\nOve r the past 2 years Pete has been engaging with King’s Library customers through marketing campaigns (physical/online/videos and animations) and va rious feedback initiatives (including Out &\; About and Library Champio ns). Collaborating with internal university departments and external compa nies to help deliver excellent customer service and increase the positive student experience when studying at King’s.\n\n1530-1600 - Discussion &a mp\; close\n\n \;\n\nVenue:\n\nPanizzi Room\, The British Library\, 96 Euston Rd\, London NW1 2DB\n\nWebsite – http://www.bl.uk/aboutus/quicki nfo/loc/stp/\n\nPlease congregate in the entrance foyer\, as visitor passe s will need to be issued at reception\n\n \;\n\nCost:\n\n£80 for memb ers and £120 for other institutions.\n\nCancellations less than one week before the event will be charged a 50% cancellation fee. In the event of a ‘no-show’ on the day\, the full fee will be charged.\n\nTo book a pla ce please use our online booking form. CATEGORIES:cpd25 Events LOCATION:British Library\, 96 Euston Rd\, London\, NW1 2DB\, United Kingdom GEO:51.5297852;-0.12737479999998413 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=96 Euston Rd\, London\, NW1 2DB\, United Kingdom;X-APPLE-RADIUS=100;X-TITLE=British Library:geo:51.52 97852,-0.12737479999998413 END:VEVENT BEGIN:VTIMEZONE TZID:Europe/London X-LIC-LOCATION:Europe/London BEGIN:STANDARD DTSTART:20151025T010000 TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT END:STANDARD END:VTIMEZONE END:VCALENDAR