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UID:570@m25lib.org.uk
DTSTART;TZID=Europe/London:20141024T103000
DTEND;TZID=Europe/London:20141024T163000
DTSTAMP:20170315T120225Z
URL:https://www.m25lib.org.uk/events/marketing-library-reach-library-users
 -virtual-world/
SUMMARY:Marketing your library:  How to reach out to library users in the v
 irtual world [Event Ref. No. TG4/MARK]
DESCRIPTION:This event  will tell you about a variety of marketing methods
  that you can adapt and use in your institution. You will hear from two ex
 perts in Marketing who will talk about two different aspects of marketing 
 their libraries. You will learn about ground breaking methods as well and 
 tried and tested ones and learn about how to engage with social media in o
 rder to make better use of the direct  virtual feedback from your users. 
 You will also get the chance to speak with colleagues in your field about 
 their challenges and successes in lead group disussions.\n\nProgramme:\n\n
 10.00:    Tea and registration\n\n10.30-12.00:       Graham MacFad
 den\n\nhttps://twitter.com/grahammacf\n\nManager of Marketing at the Briti
 sh Library\n\n12.00-12.45:       Lunch\n\n12.45-14.15:       Soc
 ial Media by Neil Infeild\n\nManager of the BIPC centre at the British Lib
 rary\n\nBlog http://britishlibrary.typepad.co.uk/inthroughtheoutfield/\n\n
 14.15-14.45:       Break out Groups\n\nWhat is your current marketin
 g strategy’s aims and objectives?\n\nWhat are the obstacles to updating 
 your marketing strategy?\n\n14.45-15.00:       Break\n\n15.00 - 16.00
 :     Break Out Groups\n\nCan you use online tools such as blogs and an
 alytic tools to help reach a wider audience?\n\nHow can your existing team
  help to run and maintain this new strategy?\n\n16.15-16.30:       W
 rap up and thanks.\n\nVenue: The Burnside and Sylvester rooms at the Lond
 on Mathematical Society\, 57-58 Russell Square\, London WC1B 4HS\; Website
 : www.lms.ac.uk\n\nPlease note that there are limited places available for
  this event.\n\nTo book a place please use our online booking form or emai
 l the administrator via cpd25@london.ac.uk\n\nCost: £70 for members and 
 £105 for other institutions.\n\nCancellations less than one week before t
 he event will be charged a 50% cancellation fee. In the event of a ‘no-s
 how’ on the day\, the full fee will be charged.
CATEGORIES:cpd25 Events
LOCATION: The London Mathematical Society\, 57-58 Russell Square\, London\,
  WC1B 4HS\, United Kingdom
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