BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.3.1//EN TZID:Europe/London X-WR-TIMEZONE:Europe/London BEGIN:VEVENT UID:1052@m25lib.org.uk DTSTART;TZID=Europe/London:20260616T103000 DTEND;TZID=Europe/London:20260616T123000 DTSTAMP:20260604T085007Z URL:https://www.m25lib.org.uk/events/marketing-your-academic-library-tg3-m arketing/ SUMMARY:Marketing your academic library [TG3/Marketing] DESCRIPTION: \;\n\nHow can we encourage our users to engage with librar ies and the services we provide? The social media landscape is ever- chang ing\, and it can be difficult to know what will best reach our communities . How do we ensure authenticity and human connection whilst promoting our value effectively?\n\nIn this online event\, our speakers will share insig hts and real-world experiences on how libraries can build meaningful relat ionships with their users\, from social media tools to the essential role of human interaction.\n\nSpeakers will include Ned Potter (Faculty Engagem ent Manager: Community &\; UX at the University of York) who will refle ct on authenticity in marketing\, and how a genuine voice can help librari es resonate with their audiences.\n\nProgramme:\n10:30 - Introduction and welcome\n10:35 – Ned Potter\, 'Authenticity and marketing in academic li braries'\n11:05 - Ilaria Gianfrancesch\, 'Beyond the Shelves: Social Media Challenges and Victories at the Aga Khan Library'\nThis presentation expl ores the social media journey of the Aga Khan Library — an academic libr ary navigating the challenges and opportunities of digital marketing while continuing to serve its wider community and parent institutions. Drawing on two years of experience since the launch of the AKL Instagram page\, th e talk reflects on the lessons learned\, the strategies that worked\, and the obstacles encountered along the way — offering practical insights fo r academic libraries facing similar challenges in today's digital landscap e.\n11:35-11:45 – Comfort break\n11:45 –Mike Jones\, 'Keeping the huma n central to library marketing'\nFor some time social media has been seen as central to academic libraries approaches to marketing and promotion\, b ut is this the most effective way to reach our students and make meaningfu l engagements about library resources\, services and facilities? In this t alk we’ll discuss the limitations of social media for this purpose and t he importance of keeping human interactions central to student engagement. \n12:15-12:30 – Panel Q&\;A\n \;\n\nSpeaker biographies:\n\nNed P otter is Faculty Engagement Manager: Community &\; UX at the Universi ty of York\, and a Trainer for various organisations including the Bodleia n Libraries and the British Library. He has run library workshops across f our continents\, and his presentations have been viewed over 2.5 million t imes online. His book The Library Marketing Toolkit was published by Fa cet in 2012. Ned can be found online at ned-potter.com and on Bluesky a t @nedpotter.bsky.social \n\nIlaria Gianfranceschi is a Library Assistan t at the Aga Khan Library\, where she works on the library’s collection development and contributes to outreach and promotional initiatives. Her w ork includes managing social media content\, coordinating marketing activi ties\, and assisting with the logistics of Library events\, including acad emic lectures.\n\nSince joining the Library in 2022 in a public-facing rol e\, Ilaria has supported students and researchers while contributing to a range of initiatives aimed at increasing engagement with the Library’s a ctivities. She launched the Aga Khan Library Tunes playlist on Spotify and organised several editions of the Aga Khan Library Movie Nights. Over the past two years\, she has focused on developing the Library’s online pre sence\, particularly through launching the Library’s Instagram account a nd integrating it into a wider social media strategy alongside the existin g X account\, while also supporting the coordination of the academic lectu re series.\n\nIlaria holds a BA in Languages\, Cultures and Societies of A sia and Mediterranean Africa from Ca’ Foscari University of Venice\, spe cialising in Middle Eastern studies\, Arabic\, and Turkish\, and an MA in the History of Art and Architecture of the Islamic Middle East from SOAS.\ n\nMike Jones has been working in academic libraries for just over 20 year s with experience in both FE colleges and higher education. He currently w orks at Southampton Solent University as an Information Librarian\, suppor ting the School of Health &\; Sport by delivering sessions and appointm ents to support students with their research and referencing. Throughout h is time in libraries\, Mike has taken an interest in marketing of their re sources\, facilities and services and wrote his MA dissertation on the eff ectiveness of social media as a tool in this area. His other interests inc lude developing a new framework for evaluating information and supporting the transition from FE to HE from a skills perspective.\n\n \;\n\nInfo rmation for joining:\n\n This session is virtual and will run via Zoom. O nce your booking has been confirmed\, joining instructions will be emailed the day before the event.\n Electronic CPD attendance certificates can b e provided on request. Please request via cpd25@london.ac.uk\n\n \;\n \nCost\n£25 members\n£50 for other institutions.\n\nCancellations less t han one week before the event will be charged a 50% cancellation fee. In t he event of a ‘no-show’ on the day\, the full fee will be charged.\n\n To book a place\, please use our online booking forms.  CATEGORIES:cpd25 Events END:VEVENT BEGIN:VTIMEZONE TZID:Europe/London X-LIC-LOCATION:Europe/London BEGIN:DAYLIGHT DTSTART:20260329T020000 TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST END:DAYLIGHT END:VTIMEZONE END:VCALENDAR