Libraries don’t need marketing? Overcoming the myth [Event Ref. No. TG4/MARKT]

In this one-day seminar marketing expert (and ex-librarian) Terry Kendrick will explain why libraries do need marketing and what an important tool it can be for clear communications to staff, users and other stakeholders both inside and outside the Library. A range of marketing ideas will be explored, ranging from traditional and contemporary marketing communication tools to guidance on how to create an effective promotional plan. There will also be a case study from the Library at UEL.

09.30 – Registration and coffee
10.00 – 11:00 Effective marketing and its importance for libraries
11.00 – 11.15 Coffee
11.15 – 12.30 Kitbag of marketing communications options (basic
communication/options/buzz/viral/e-marketing)
12.30 – 13.00 UEL – marketing case study
13.00 – 13.45 Lunch
13.45 – 14.15 Publications (traditional & electronic – discuss need for brand
consistency, key messages, target audiences and tone etc)
14.15 – 15.15 Practical session: Write a promotional plan / using
marketing to help manage problem users
15.15 – 15.30 Tea
15.30 – 16.15 Report back from practical session
16.15 – 16.30 Discussion of key learning points from the day
16.30 Close

Venue: Room MAL 633, Birkbeck College.

Website: http://www.bbk.ac.uk/maps

Please note that there are limited places available for this event.

To book a place please use our online booking form or email the administrator via cpd25@lse.ac.uk

Cost: £195 for CPD25 members and £225 for other institutions.

Cancellations less than one week before the event will be charged a 50% cancellation fee. In the event of a ‘no-show’ on the day, the full fee will be charged.