Introduction to Marketing within Academic Libraries [Event Ref. No. TG1/PQW]

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This series is devised primarily to support candidates for professional qualifications. However, many of the events in the programme are highly relevant to all levels of library staff – who may or may not be seeking Certification or Chartership, but who wish to further their professional skills and development.

Marketing your Library Services is an increasingly important aspect of library work. At some point in your career, you will be asked to be involved in marketing part of your service, be it a new service development or just raising the profile of an underused service. The aim of this workshop is to give participants an insight into key aspects of marketing within academic libraries and provide some examples of marketing and promotions in practice.

Speakers:

Jacqui Gaul – Head of Cass Library Services, City University London

Samantha Halford – Research Librarian, Postgraduates/Business, City University London

Venue:

Room 2.23, Maughan Library, King’s College London, Chancery Lane, London WC2A 1LR

Website – http://www.kcl.ac.uk/campuslife/campuses/strand/Strand.aspx

Cost:

Individual workshop – £45 for members and £68 for other institutions.

Cancellations less than one week before the event will be charged a 50% cancellation fee. In the event of a ‘no-show’ on the day, the full fee will be charged.

To book a place please use our online booking form.