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Focus Groups


5:00 pm

Event Type

[B]cpd25 – Focus Groups
Thursday April 26th 2007 [/B]
SOAS, Brunei Gallery Room B211

Following cpd25’s successful workshop on Focus Groups in Academic libraries last year, this event updates and develops the issues discussed then.

Focus groups can be an extremely effective technique for gathering information from users, providing rich information and insights which can supplement and develop information obtained and library surveys to provide a more complete picture of user requirements.

This year’s event builds on last year, but is suitable for everyone, whether or not you attended previously.

2:10 Welcome and Introduction: Peter Godwin
Academic Liaison librarian, University of Bedfordshire

2.15 Main speaker: Sarah McNicol
Evidence Base, University of Central England.

3.15 Tea

3.30 Case study: Organizing a second round of focus groups on web pages and using Survey Monkey.
Monica Glynn and Gill Stone, Middlesex University

4.10 Open Forum – sharing experiences

4.40 Close

Speaker Biographies:

Sarah McNicol is a researcher at Evidence Base, a research and evaluation unit based within Library Services at the University of Central England in Birmingham. During the six years she has been at UCE, Sarah has worked on numerous research and evaluation projects including evalued (Developing an evaluation model for e-libraries), Libraries: Outcomes and Measures and Evaluation and evidence-based training in libraries. Evidence Base also regularly carries out research on behalf of UCE library services.

Peter Godwin
Academic Liaison Librarian, Business, Tourism, Leisure and Languages, University of Bedfordshire, and a member of SCONUL Working Group for Information Literacy.

Monica Glynn is the Learning Resources Manager for the Sheppard Library at the Hendon Campus of Middlesex University. Monica was asked to chair the departmental Marketing committee. As part of the remit of that committee Monica has organised cross campus Focus Groups for the last two years.

Gill Stone is the Assistant Learning Resource Manager for Computing and AV at the Enfield Campus of Middlesex University and a member of the department Marketing committee. She is also the ALRM for the Distant Learning Support Unit within the Learning Resource Service. Gill has helped to coordinate cross campus Focus Groups and organised a number of on-line surveys over the last two years.

Booking Information:

Cost £40 for cpd25 members and £70 for other institutions, including refreshments.

Please note there are limited places available for this event. Cancellations less than one week before the event will be charged a 50% cancellation fee. In the event of a ‘no-show’ the full fee will be charged.

Please book online at, or contact Dave Puplett:

Booking form for M25 Members   Booking form for non-Members