Marketing your Library [Event Ref. No. TG4/MARK]

Twitter – #cpd25MARK

Are you looking for new ways to engage with your users? Come and join our session as we explore ways to interact with library users, be that face to face or through your virtual library services.

You can hear from a variety of speakers talk about their different viewpoints on this topic. We will explore new ways of looking at the services that libraries could provide online by examining the way researchers engage with online resources. You will also hear about new communications and marketing projects which the speakers are engaged in.  You will also get a detailed talk on how best to utilise social media and the strengths/weaknesses of each format. You can also brush up on your skills on dealing with face to face communication.

Aimed at staff who are trying to juggle all the new forms of technology with limited time and even more limited budgets, who are curious about the new services they could provide, who are trying to keen to expand the reach of the library beyond its 4 walls.

Programme:

1000-1030 – Registration and welcome

1030-1130 – Miki Lentin – Head of Corporate Affairs, British Library

Miki is currently Head of Corporate Affairs at the British Library.  Reporting to the Chief Executive his responsibilities include communications including media relations and crisis communications, advocacy, fundraising, the Knowledge Quarter, strategy development and PLR.  Miki joined the Library as Head of Media Relations in 2009 and was made Head of Communications in 2011.

Miki’s experience is predominantly within the private sector.  Prior to the Library, Miki was Director of Consumer PR at Burson-Marsteller UK.  Whilst there he was client lead on brands such as Minute Maid, Powerade, Sony Ericsson, the Royal Institution and the British Library.  Miki’s PR experience also includes time at Ketchum, BSMG Worldwide and Laura Sandys Associates in previous positions.

A history graduate (MA Hons) from Edinburgh University (1992-96), Miki’s career has been diverse and includes running a café and catering company for a few years and travelling the world numerous times.  He has also built his own home together with his wife and his interests include playing tennis, cooking and most importantly spending time with his wife and two wonderful daughters. – http://britishlibrary.typepad.co.uk/living-knowledge/

1130-1200 – David White – Head of Technology Enhanced Learning, University of the Arts London

His is best-known/most-used idea is a way of understanding individuals motivations to engage online: “Visitors and Residents”. David thinks of the digital as much more than a set of tools or a chaotic library, it’s a place where we can learn and live. He is currently working on evolving the V&R mapping process with the Carnegie Mellon University and Gallway University so it can be used to gain a picture of a group or organisation’s digital engagement. 

David has worked in various roles where digital, learning and culture meet – including: Senior lecturer in visual communication, leading projects  for delivering media online at the BBC, Managing a team of online distance learning developers at the University of Oxford and leading numerous studies around the impact of the Web on learning and higher education.

He helps to run the ‘Centre for Learning and Teaching in Art‘ group. He has also presented on Radio 4, the World Service, ABC Australia, and Wikimedia. – http://daveowhite.com/vandr/

1200-1230 – Liz White – Head of Strategy Development, British Library

Liz joined the British Library in 2013 as Head of Strategy Development, where she supported the Chief Executive to develop the Living Knowledge vision, published in January 2015.

Prior to this current role, Liz spent more than a decade at the Home Office where she worked on a wide range of policy issues and advised Ministers and Board members on strategy, systems and culture change. As a civil servant, Liz gained experience of influencing across the public sector and developed a significant track record in staff development and leadership.

Liz has a MBA from Imperial College London and MA in English Literature from Durham University. She is a Fellow of the Chartered Management Institute. – http://britishlibrary.typepad.co.uk/living-knowledge

1230-1330 – Lunch

1330-1430 – Neil Infield – Business & IP Centre Manager, British Library

Neil is a manager in the Business & IP Centre at the British Library where he leads a team of business and intellectual property reference specialists. The Centre provides information and advice to inventors, business start-ups and entrepreneurs.

Neil is a SFEDI accredited business advisor, and runs weekly advice clinics. Since 2014 he has been running a popular monthly workshop and webinar Introducing Social Media for Small Business. http://www.slideshare.net/infield

Prior to joining the British Library Neil spent 16 years working in the City of London for an investment firm, managing their business information services. He has spoken widely on innovation in business information, blogs at and tweets regularly. – http://ninfield.wordpress.com

1430-1530 – Peter Garner – Partnership and Liaison, Kings College London

Pete has worked for the Library Services at Manchester University Library for 14 years and has been working at King’s College London for the past 3 years.  He has worked in various departments of academic libraries including Customer Services, Collection Development, Special Collections and Partnership & Liaison. His current role is Library Liaison Manager, 70% of his role involves Promotion & Engagement work for all of King’s Library Services.

Over the past 2 years Pete has been engaging with King’s Library customers through marketing campaigns (physical/online/videos and animations) and various feedback initiatives (including Out & About and Library Champions). Collaborating with internal university departments and external companies to help deliver excellent customer service and increase the positive student experience when studying at King’s.

1530-1600 – Discussion & close

Venue:

Panizzi Room, The British Library, 96 Euston Rd, London NW1 2DB

Website – http://www.bl.uk/aboutus/quickinfo/loc/stp/

Please congregate in the entrance foyer, as visitor passes will need to be issued at reception

Cost:

£80 for members and £120 for other institutions.

Cancellations less than one week before the event will be charged a 50% cancellation fee. In the event of a ‘no-show’ on the day, the full fee will be charged.

To book a place please use our online booking form.