Marketing your library: How to reach out to library users in the virtual world [Event Ref. No. TG4/MARK]
This event will tell you about a variety of marketing methods that you can adapt and use in your institution. You will hear from two experts in Marketing who will talk about two different aspects of marketing their libraries. You will learn about ground breaking methods as well and tried and tested ones and learn about how to engage with social media in order to make better use of the direct virtual feedback from your users. You will also get the chance to speak with colleagues in your field about their challenges and successes in lead group disussions.
Programme:
10.00: Tea and registration
10.30-12.00: Graham MacFadden
Manager of Marketing at the British Library
12.00-12.45: Lunch
12.45-14.15: Social Media by Neil Infeild
Manager of the BIPC centre at the British Library
Blog http://britishlibrary.typepad.co.uk/inthroughtheoutfield/
14.15-14.45: Break out Groups
What is your current marketing strategy’s aims and objectives?
What are the obstacles to updating your marketing strategy?
14.45-15.00: Break
15.00 – 16.00: Break Out Groups
Can you use online tools such as blogs and analytic tools to help reach a wider audience?
How can your existing team help to run and maintain this new strategy?
16.15-16.30: Wrap up and thanks.
Venue: The Burnside and Sylvester rooms at the London Mathematical Society, 57-58 Russell Square, London WC1B 4HS; Website: www.lms.ac.uk
Please note that there are limited places available for this event.
To book a place please use our online booking form or email the administrator via cpd25@london.ac.uk
Cost: £70 for members and £105 for other institutions.
Cancellations less than one week before the event will be charged a 50% cancellation fee. In the event of a ‘no-show’ on the day, the full fee will be charged.