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Marketing your library: How to reach out to library users in the virtual world [Event Ref. No. TG4/MARK]


10:30 am - 4:30 pm


The London Mathematical Society
57-58 Russell Square, London, WC1B 4HS

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This event  will tell you about a variety of marketing methods that you can adapt and use in your institution. You will hear from two experts in Marketing who will talk about two different aspects of marketing their libraries. You will learn about ground breaking methods as well and tried and tested ones and learn about how to engage with social media in order to make better use of the direct  virtual feedback from your users. You will also get the chance to speak with colleagues in your field about their challenges and successes in lead group disussions.


10.00:    Tea and registration

10.30-12.00:       Graham MacFadden

Manager of Marketing at the British Library

12.00-12.45:       Lunch

12.45-14.15:       Social Media by Neil Infeild

Manager of the BIPC centre at the British Library


14.15-14.45:       Break out Groups

What is your current marketing strategy’s aims and objectives?

What are the obstacles to updating your marketing strategy?

14.45-15.00:       Break

15.00 – 16.00:     Break Out Groups

Can you use online tools such as blogs and analytic tools to help reach a wider audience?

How can your existing team help to run and maintain this new strategy?

16.15-16.30:       Wrap up and thanks.

Venue: The Burnside and Sylvester rooms at the London Mathematical Society, 57-58 Russell Square, London WC1B 4HS; Website:

Please note that there are limited places available for this event.

To book a place please use our online booking form or email the administrator via

Cost: £70 for members and £105 for other institutions.

Cancellations less than one week before the event will be charged a 50% cancellation fee. In the event of a ‘no-show’ on the day, the full fee will be charged.

Booking form for M25 Members   Booking form for non-Members