ASPECTS 2: Library Marketing [TG1/MARKETING]
This workshop is part of the cpd25 Aspects programme, aimed at library staff looking to acquire additional skills and knowledge or staff working towards Chartership.
This is a hands-on and interactive workshop which breaks library marketing down into manageable chunks, free of jargon and gimmicks. Above all the focus is on tying your library promotion together into effective marketing campaigns.
We’ll look at marketing strategically as a non-profit organisation, and then work on segmenting your audience and tailoring messages for each group. We’ll also look at how to distribute your messages via social media and other channels, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop.
Everything in this training is designed to be applicable right away, whether you want to better communicate the value of a particular service, or to market your entire library.
Trainer Biography:
Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer for various organisations including the Bodleian, the NHS and the British Library in the UK, and PiCS in Australasia.
His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Twitter at @ned_potter.
Information for joining:
- This session is virtual and will run via Zoom. Once your booking has been confirmed, joining instructions will be emailed the day before the event.
- The trainer is Ned Potter: www.ned-potter.com
Cost
£25.00 members
£35.00 for other institutions.
Cancellations less than one week before the event will be charged a 50% cancellation fee. In the event of a ‘no-show’ on the day, the full fee will be charged.
To book a place please use our online booking form. Please remember to include your PO number as bookings cannot be confirmed without this.