Marketing your academic library [TG3/Marketing]

How can we encourage our users to engage with libraries and the services we provide? The social media landscape is ever- changing, and it can be difficult to know what will best reach our communities. How do we ensure authenticity and human connection whilst promoting our value effectively?

In this online event, our speakers will share insights and real-world experiences on how libraries can build meaningful relationships with their users, from social media tools to the essential role of human interaction.

Speakers will include Ned Potter (Faculty Engagement Manager: Community & UX at the University of York) who will reflect on authenticity in marketing, and how a genuine voice can help libraries resonate with their audiences.

Information for joining:

• This session is virtual and will run via Zoom. Once your booking has been confirmed, joining instructions will be emailed the day before the event.
• Electronic CPD attendance certificates can be provided on request. Please request via cpd25@london.ac.uk

Cost
£25 members
£50 for other institutions.

Cancellations less than one week before the event will be charged a 50% cancellation fee. In the event of a ‘no-show’ on the day, the full fee will be charged.

To book a place, please use our online booking forms.